AFRWECAN is the brand of an ongoing campaign that is about affirming, inspiring and celebrating Africa’s potential and contributions to the world. Anyone who recognizes themselves to be African, in a ‘cradle of humanity’ sense of the word, anyone who knows that collectively ‘WE CAN’... now can wear and share this belief around the globe.   

Pronouncing AFRWECAN isn't that different from saying 'AFRICAN', only the 'WE' and 'CAN' get emphasized a bit.    .pronounciation

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